Adidas World Cup Sales Soar

Our previous Keeper Skool poll results showed that Adidas was your preferred soccer equipment. Reuters have just given some indication that Adidas has pulled in about 1 billion + dollars worth of sales because of this years World Cup in Germany. Impressive. They have very much changed their tune, winning coveted awards for their advertising efforts which have really become innovative, urban and (from what I feel) have taken soccer back to the grass roots when it was not only about the giant stadiums and the multi million dollar deals. Also, their slogan of ‘impossible is nothing’ is extremely compelling. It encompasses that you can basically do anything if you set your mind to it…the same rings true with your training. Of course, the fancy marketing aside…Adidas is a global sales machine and they do it well, especially when it comes to innovative soccer equipment. If any of you are wondering, the above diatribe is me wearing my marketing hat. None of the above links are affiliate promotions…like Run DMC once shouted I just love “my Adidas”.